Overview
In this course, you will master the art of conducting campaign audits as well as develop a conversion optimization framework to turn successful campaigns into happy customers. Throughout the program, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online. This program will prepare you for the OMCP® certification exam. You will receive your voucher for this exam upon successful completion of the program.
What Will I Learn...
You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining paid digital advertising campaigns.
Once you learn how to bring users visit your site, you will advance to conversion training to learn how to keep them engaged and how to compel them to convert.
You’ll enjoy a comprehensive overview of conversion optimization, with real examples of what works, what doesn't, and what steps you can take to test your ideas.
Competency Checklist
- Understand the landscape of digital marketing
- Master the art of conducting campaign audits
- Develop a conversion optimization framework
- Understand the search display network for paid campaigns
This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Overview
In this course, you will master the art of conducting campaign audits as well as develop a conversion optimization framework to turn successful campaigns into happy customers. Throughout the program, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online. This program will prepare you for the OMCP® certification exam. You will receive your voucher for this exam upon successful completion of the program.
What Will I Learn...
You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining paid digital advertising campaigns.
Once you learn how to bring users visit your site, you will advance to conversion training to learn how to keep them engaged and how to compel them to convert.
You’ll enjoy a comprehensive overview of conversion optimization, with real examples of what works, what doesn't, and what steps you can take to test your ideas.
Competency Checklist
- Understand the landscape of digital marketing
- Master the art of conducting campaign audits
- Develop a conversion optimization framework
- Understand the search display network for paid campaigns
This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
