OMCP® Paid Search Professional (Voucher Included)

  • 9 Months
  • 180 Course Hours
  • $1,995

Overview

In this course, you will master the art of conducting campaign audits as well as develop a conversion optimization framework to turn successful campaigns into happy customers.  Throughout the program, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online.  This program will prepare you for the OMCP® certification exam. You will receive your voucher for this exam upon successful completion of the program.

What Will I Learn...

You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining paid digital advertising campaigns.

Once you learn how to bring users visit your site, you will advance to conversion training to learn how to keep them engaged and how to compel them to convert.

You’ll enjoy a comprehensive overview of conversion optimization, with real examples of what works, what doesn't, and what steps you can take to test your ideas.

Competency Checklist

  • Understand the landscape of digital marketing
  • Master the art of conducting campaign audits
  • Develop a conversion optimization framework
  • Understand the search display network for paid campaigns

This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Overview

In this course, you will master the art of conducting campaign audits as well as develop a conversion optimization framework to turn successful campaigns into happy customers.  Throughout the program, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online.  This program will prepare you for the OMCP® certification exam. You will receive your voucher for this exam upon successful completion of the program.

What Will I Learn...

You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining paid digital advertising campaigns.

Once you learn how to bring users visit your site, you will advance to conversion training to learn how to keep them engaged and how to compel them to convert.

You’ll enjoy a comprehensive overview of conversion optimization, with real examples of what works, what doesn't, and what steps you can take to test your ideas.

Competency Checklist

  • Understand the landscape of digital marketing
  • Master the art of conducting campaign audits
  • Develop a conversion optimization framework
  • Understand the search display network for paid campaigns

This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Registration Information

In partnership with Ed2Go, MSU Center for Continuing Education offers a wide range of advanced career training programs where students can interact and learn with their peers while connecting with expert instructors who will answer their questions and provide valuable, timely feedback. Students who complete advanced training programs will receive a certificate of completion from MSU Center for Continuing Education. Click the button below to be redirected to our Ed2Go partner webpage, and complete your registration today!