Overview
Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine. In this course, you will learn multi-channel analytics, as well as how to create effective segmented web data, so you can make business decisions based on numbers. By the time you complete this program, you’ll be fully prepared to begin a career as an analytics focused digital marketer.
What Will I Learn...
In the Web Analytics Associate program, you will explore implementation of measurement models, tag management and the power of Key Performance Indicators (KPIs).
Competency Checklist
- OMCA® Digital Marketing Foundations
- Data collection
- Key performance indicators (KPIs) and analytics techniques
- Segmentation
- Actionable web analytics reporting and analysis guide
- Qualitative research
- Experimentation and testing
- Industry models, complex measurement, and approaches
- Google-specific techniques and reports
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Overview
Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine. In this course, you will learn multi-channel analytics, as well as how to create effective segmented web data, so you can make business decisions based on numbers. By the time you complete this program, you’ll be fully prepared to begin a career as an analytics focused digital marketer.
What Will I Learn...
In the Web Analytics Associate program, you will explore implementation of measurement models, tag management and the power of Key Performance Indicators (KPIs).
Competency Checklist
- OMCA® Digital Marketing Foundations
- Data collection
- Key performance indicators (KPIs) and analytics techniques
- Segmentation
- Actionable web analytics reporting and analysis guide
- Qualitative research
- Experimentation and testing
- Industry models, complex measurement, and approaches
- Google-specific techniques and reports
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.