OMCA® Social Media Associate (Voucher Included)

  • 6 Months
  • 110 Course Hours
  • $1,595

Overview

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.  In this course, you will learn how to build social marketing campaigns from start to finish. You’ll master the different opportunities available, recognize when to use the different channels, and the best way to reach people on the go. By the time you complete this program, you’ll be fully prepared to begin a career as a social media marketing focused digital marketer.

What Will I Learn...

With the Social Media Associate program, you’ll start by learning the landscape of digital marketing, then delve into the world of social media. You’ll be introduced to marketing on a variety of social networks, finding and generating content that resonates with your audience, and influencing followers to share your message.

Competency Checklist

  • OMCA® Digital Marketing Foundations
  • Creating a social media strategy and understanding paid, earned, and owned social media
  • Social sharing
  • Blogging for business and finding communication with influencers
  • Online reputation management
  • Social media measurement and analytics

This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Overview

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.  In this course, you will learn how to build social marketing campaigns from start to finish. You’ll master the different opportunities available, recognize when to use the different channels, and the best way to reach people on the go. By the time you complete this program, you’ll be fully prepared to begin a career as a social media marketing focused digital marketer.

What Will I Learn...

With the Social Media Associate program, you’ll start by learning the landscape of digital marketing, then delve into the world of social media. You’ll be introduced to marketing on a variety of social networks, finding and generating content that resonates with your audience, and influencing followers to share your message.

Competency Checklist

  • OMCA® Digital Marketing Foundations
  • Creating a social media strategy and understanding paid, earned, and owned social media
  • Social sharing
  • Blogging for business and finding communication with influencers
  • Online reputation management
  • Social media measurement and analytics

This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Registration Information

In partnership with Ed2Go, MSU Center for Continuing Education offers a wide range of advanced career training programs where students can interact and learn with their peers while connecting with expert instructors who will answer their questions and provide valuable, timely feedback. Students who complete advanced training programs will receive a certificate of completion from MSU Center for Continuing Education. Click the button below to be redirected to our Ed2Go partner webpage, and complete your registration today!