Overview
Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine. In this course, you will learn how to recognize the nuances of helping a site rank and develop a conversion optimization framework to turn visitors into customers. By the time you complete this program, you’ll be fully prepared to begin a career as an SEO focused digital marketer.
What Will I Learn...
With the Search Engine Optimization Associate Concentration, you’ll start out learning the foundations of digital marketing. After mastering those skills, you’ll advance to Search Engine Optimization (SEO) training, where you’ll learn the skills needed to be successful within the digital marketing industry.
Competency Checklist
- OMCA® Digital Marketing Foundations
- On-page best practices
- Keyword research and competitive analysis
- Design and architecture
- Site optimization and best practices
- Link building
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Overview
Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine. In this course, you will learn how to recognize the nuances of helping a site rank and develop a conversion optimization framework to turn visitors into customers. By the time you complete this program, you’ll be fully prepared to begin a career as an SEO focused digital marketer.
What Will I Learn...
With the Search Engine Optimization Associate Concentration, you’ll start out learning the foundations of digital marketing. After mastering those skills, you’ll advance to Search Engine Optimization (SEO) training, where you’ll learn the skills needed to be successful within the digital marketing industry.
Competency Checklist
- OMCA® Digital Marketing Foundations
- On-page best practices
- Keyword research and competitive analysis
- Design and architecture
- Site optimization and best practices
- Link building
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.