OMCA® PPC Associate (Voucher Included)

  • 6 Months
  • 110 Course Hours
  • $1,595

Overview

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.  In this course, you will master the art of conducting campaign audits as well as develop a conversion optimization framework so that you can turn successful campaigns into happy customers. By the time you complete this program, you’ll be fully prepared to begin a career as a paid search focused digital marketer.

What Will I Learn...

With the PPC Associate concentration, you’ll start by learning the landscape of digital marketing; then, you'll dive deep into your PPC training to make sure the ads you pay for bring in a return. You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining campaigns.

Competency Checklist

  • OMCA® Digital Marketing Foundations
  • Introduction to keywords and match types
  • Writing effective ad copy and ad extensions
  • Campaign settings
  • Conversion tracking, bidding, and reporting
  • Utilizing the display network
  • Account organization and understanding quality score
  • Creating your account strategy and launching and monitoring accounts
  • Testing and advanced landing page strategy
  • Tools and other ad networks

This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Overview

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.  In this course, you will master the art of conducting campaign audits as well as develop a conversion optimization framework so that you can turn successful campaigns into happy customers. By the time you complete this program, you’ll be fully prepared to begin a career as a paid search focused digital marketer.

What Will I Learn...

With the PPC Associate concentration, you’ll start by learning the landscape of digital marketing; then, you'll dive deep into your PPC training to make sure the ads you pay for bring in a return. You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining campaigns.

Competency Checklist

  • OMCA® Digital Marketing Foundations
  • Introduction to keywords and match types
  • Writing effective ad copy and ad extensions
  • Campaign settings
  • Conversion tracking, bidding, and reporting
  • Utilizing the display network
  • Account organization and understanding quality score
  • Creating your account strategy and launching and monitoring accounts
  • Testing and advanced landing page strategy
  • Tools and other ad networks

This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Registration Information

In partnership with Ed2Go, MSU Center for Continuing Education offers a wide range of advanced career training programs where students can interact and learn with their peers while connecting with expert instructors who will answer their questions and provide valuable, timely feedback. Students who complete advanced training programs will receive a certificate of completion from MSU Center for Continuing Education. Click the button below to be redirected to our Ed2Go partner webpage, and complete your registration today!