OMCA® Email Marketing Associate (Voucher Included)

  • 6 Months
  • 70 Course Hours
  • $1,495

Overview

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.  In this course, you will master the art of reaching people by email and building an ongoing relationship using marketing automation. By the time you complete this program, you’ll be fully prepared to begin a career as an email and marketing automation focused digital marketer.

Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.

What Will I Learn...

After learning the digital marketing landscape, you’ll advance to learn email copywriting, testing, and deliverability - the pillars of effective email marketing. In addition to these, you’ll learn how to create and design an email for maximum conversion.

Competency Checklist

  • OMCA® Digital Marketing Foundations
  • Email as conversation
  • Creating the email
  • Landing pages
  • The mailing list
  • Spam and blacklists
  • Working with email providers
  • Metrics and measurement

Overview

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.  In this course, you will master the art of reaching people by email and building an ongoing relationship using marketing automation. By the time you complete this program, you’ll be fully prepared to begin a career as an email and marketing automation focused digital marketer.

Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.

What Will I Learn...

After learning the digital marketing landscape, you’ll advance to learn email copywriting, testing, and deliverability - the pillars of effective email marketing. In addition to these, you’ll learn how to create and design an email for maximum conversion.

Competency Checklist

  • OMCA® Digital Marketing Foundations
  • Email as conversation
  • Creating the email
  • Landing pages
  • The mailing list
  • Spam and blacklists
  • Working with email providers
  • Metrics and measurement

Registration Information

In partnership with Ed2Go, MSU Center for Continuing Education offers a wide range of advanced career training programs where students can interact and learn with their peers while connecting with expert instructors who will answer their questions and provide valuable, timely feedback. Students who complete advanced training programs will receive a certificate of completion from MSU Center for Continuing Education. Click the button below to be redirected to our Ed2Go partner webpage, and complete your registration today!