OMCA® Display Advertising Associate (Voucher Included)

  • 6 Months
  • 60 Course Hours
  • $1,495

Overview

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.  In this course you will to explain, evaluate and dissect display ad data, and best practices in building and maintaining display ad campaigns. By the time you complete this program, you’ll be fully prepared to begin a career as a Display Ad focused digital marketer.

What Will I Learn...

After mastering the fundamentals of digital marketing, you will learn everything you need to know to get started in display advertising. From identifying what ad options are the best for your campaigns to the utilization of cookies and remarketing campaigns to learning how to work with, and manage, third party agencies for your display campaigns, this course offers a comprehensive insight into this amazing opportunity for digital advertisers.

Competency Checklist

  • OMCA Digital Marketing Foundations
  • Understanding the digital customer
  • Targeting methods
  • Display ad optimization
  • How display is sold
  • Measuring display success

Overview

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.  In this course you will to explain, evaluate and dissect display ad data, and best practices in building and maintaining display ad campaigns. By the time you complete this program, you’ll be fully prepared to begin a career as a Display Ad focused digital marketer.

What Will I Learn...

After mastering the fundamentals of digital marketing, you will learn everything you need to know to get started in display advertising. From identifying what ad options are the best for your campaigns to the utilization of cookies and remarketing campaigns to learning how to work with, and manage, third party agencies for your display campaigns, this course offers a comprehensive insight into this amazing opportunity for digital advertisers.

Competency Checklist

  • OMCA Digital Marketing Foundations
  • Understanding the digital customer
  • Targeting methods
  • Display ad optimization
  • How display is sold
  • Measuring display success

Registration Information

In partnership with Ed2Go, MSU Center for Continuing Education offers a wide range of advanced career training programs where students can interact and learn with their peers while connecting with expert instructors who will answer their questions and provide valuable, timely feedback. Students who complete advanced training programs will receive a certificate of completion from MSU Center for Continuing Education. Click the button below to be redirected to our Ed2Go partner webpage, and complete your registration today!