OMCA® Conversion Optimization Associate (Voucher Included)

  • 6 Months
  • 105 Course Hours
  • $1,595

Overview

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.  In this course, you will develop a conversion optimization framework, learn how to build and maintain momentum and dialog with customers, and produce results. By the time you complete this program, you’ll be fully prepared to begin a career as a conversion focused digital marketer.  You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

What Will I Learn...

In the Conversion Optimization Associate program, you’ll build a foundation of knowledge in all things digital marketing, prior to advancing to learn strategies for conversion planning and design structure, building momentum and dialog with your audience, and then analyzing and measuring your efforts.

Competency Checklist

  • OMCA Digital Marketing Foundations
  • Conversion planning
  • Conversion design structure
  • Engaging in dialog with your users
  • Analysis and measurement
  • Product page optimization
  • PPC conversion strategies
  • Conversion math analysis

This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Overview

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.  In this course, you will develop a conversion optimization framework, learn how to build and maintain momentum and dialog with customers, and produce results. By the time you complete this program, you’ll be fully prepared to begin a career as a conversion focused digital marketer.  You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

What Will I Learn...

In the Conversion Optimization Associate program, you’ll build a foundation of knowledge in all things digital marketing, prior to advancing to learn strategies for conversion planning and design structure, building momentum and dialog with your audience, and then analyzing and measuring your efforts.

Competency Checklist

  • OMCA Digital Marketing Foundations
  • Conversion planning
  • Conversion design structure
  • Engaging in dialog with your users
  • Analysis and measurement
  • Product page optimization
  • PPC conversion strategies
  • Conversion math analysis

This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Registration Information

In partnership with Ed2Go, MSU Center for Continuing Education offers a wide range of advanced career training programs where students can interact and learn with their peers while connecting with expert instructors who will answer their questions and provide valuable, timely feedback. Students who complete advanced training programs will receive a certificate of completion from MSU Center for Continuing Education. Click the button below to be redirected to our Ed2Go partner webpage, and complete your registration today!