OMCP® Search Marketing Professional (Voucher Included)

  • 9 Months
  • 180 Course Hours
  • $1,995

Overview

In this course, you will learn how to write appealing content, understand the nuances of helping a site rank, and develop a conversion optimization framework to turn visitors into customers. By the time you complete this program, you’ll be fully prepared to begin a career as an SEO focused digital marketer.

This program will prepare you for the OMCP® certification exam. You will receive your voucher for this exam upon successful completion of the program.

What Will I Learn...

You’ll gain a comprehensive, cross-discipline approach to creating and maintaining digital marketing campaigns.

You’ll master everything you need to complete an SEO project from start to finish. Combined with mastering the secret to generating content that consumers are looking for, you’ll have all the tools to leverage search engines in your favor.

Once users begin visiting your site, you will know how to keep them engaged and how to compel them to convert. You’ll gain a comprehensive overview that includes real examples of what works, what doesn't, and how to test your ideas.

Competency Checklist

  • Understand the landscape of digital marketing
  • Develop a conversion optimization framework
  • Conduct an effective keyword research campaign
  • Optimize for local search opportunitiesm
  • Write content that attracts attention

This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Overview

In this course, you will learn how to write appealing content, understand the nuances of helping a site rank, and develop a conversion optimization framework to turn visitors into customers. By the time you complete this program, you’ll be fully prepared to begin a career as an SEO focused digital marketer.

This program will prepare you for the OMCP® certification exam. You will receive your voucher for this exam upon successful completion of the program.

What Will I Learn...

You’ll gain a comprehensive, cross-discipline approach to creating and maintaining digital marketing campaigns.

You’ll master everything you need to complete an SEO project from start to finish. Combined with mastering the secret to generating content that consumers are looking for, you’ll have all the tools to leverage search engines in your favor.

Once users begin visiting your site, you will know how to keep them engaged and how to compel them to convert. You’ll gain a comprehensive overview that includes real examples of what works, what doesn't, and how to test your ideas.

Competency Checklist

  • Understand the landscape of digital marketing
  • Develop a conversion optimization framework
  • Conduct an effective keyword research campaign
  • Optimize for local search opportunitiesm
  • Write content that attracts attention

This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Registration Information

In partnership with Ed2Go, MSU Center for Continuing Education offers a wide range of advanced career training programs where students can interact and learn with their peers while connecting with expert instructors who will answer their questions and provide valuable, timely feedback. Students who complete advanced training programs will receive a certificate of completion from MSU Center for Continuing Education. Click the button below to be redirected to our Ed2Go partner webpage, and complete your registration today!