Overview
In this course you will develop a conversion optimization framework, as well as create segmented web data in order to make business decisions based on numbers. This program will further your marketing career as an analytics and conversion focused digital marketer. Throughout the program, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online.
This program will prepare you for the OMCP® certification exam; however, the exam is not included in your tuition. You will need to register and pay for the exam after you complete the program.
You will learn how to do the following tasks as they relate to digital analytics and conversion:
- Understand the landscape of digital marketing
- Develop a conversion optimization framework
- Establish business oriented key performance indicators
- Generate effective segmented web data
Overview
In this course you will develop a conversion optimization framework, as well as create segmented web data in order to make business decisions based on numbers. This program will further your marketing career as an analytics and conversion focused digital marketer. Throughout the program, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online.
This program will prepare you for the OMCP® certification exam; however, the exam is not included in your tuition. You will need to register and pay for the exam after you complete the program.
You will learn how to do the following tasks as they relate to digital analytics and conversion:
- Understand the landscape of digital marketing
- Develop a conversion optimization framework
- Establish business oriented key performance indicators
- Generate effective segmented web data
