Overview
Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine. In this course, you will learn how to build mobile marketing campaigns from start to finish. You’ll master the different opportunities available, recognize when to use the different channels, and the best way to reach people on the go. By the time you complete this program, you’ll be fully prepared to begin a career as a mobile marketing focused digital marketer.
What Will I Learn...
Throughout this program, you’ll master cutting edge digital marketing skills. Initially, you’ll be given an overview of the digital marketing landscape and the roles within the industry. Following this overview, you’ll learn how to leverage mobile to attract customers using their devices to browse, purchase, and post product reviews.
Competency Checklist
- OMCA® Digital Marketing Foundations
- Understanding mobile devices
- Core mobile product and service offerings, as well as supplemental products and service offerings
- Mobile ads and search
- Combining mobile with other channels
- Mobile location and social media
- Mobile rules and regulations
- Mobile marketing measurement and analytics
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Overview
Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine. In this course, you will learn how to build mobile marketing campaigns from start to finish. You’ll master the different opportunities available, recognize when to use the different channels, and the best way to reach people on the go. By the time you complete this program, you’ll be fully prepared to begin a career as a mobile marketing focused digital marketer.
What Will I Learn...
Throughout this program, you’ll master cutting edge digital marketing skills. Initially, you’ll be given an overview of the digital marketing landscape and the roles within the industry. Following this overview, you’ll learn how to leverage mobile to attract customers using their devices to browse, purchase, and post product reviews.
Competency Checklist
- OMCA® Digital Marketing Foundations
- Understanding mobile devices
- Core mobile product and service offerings, as well as supplemental products and service offerings
- Mobile ads and search
- Combining mobile with other channels
- Mobile location and social media
- Mobile rules and regulations
- Mobile marketing measurement and analytics
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.