Overview
In this course, you will master the art of reaching people by email and building an ongoing relationship using marketing automation. By the time you complete this program, you’ll be able to further your career as an email and marketing automation focused digital marketer. Throughout the program, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online. This program will prepare you for the OMCP® certification exam. You will receive your voucher for this exam upon successful completion of the program.
What Will I Learn...
You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining email marketing campaigns.
You will then dive into the Marketing Automation portion of your program, where you’ll learn best practices for sending emails to your audience.
Competency Checklist
- Understand the landscape of digital marketing
- Build a comprehensive email marketing newsletter list
- Leverage geo-fencing opportunities for SMS and MMS mobile campaigns
- Establish and leverage an effective drip campaign program
- Write content that attracts attention
This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Overview
In this course, you will master the art of reaching people by email and building an ongoing relationship using marketing automation. By the time you complete this program, you’ll be able to further your career as an email and marketing automation focused digital marketer. Throughout the program, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online. This program will prepare you for the OMCP® certification exam. You will receive your voucher for this exam upon successful completion of the program.
What Will I Learn...
You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining email marketing campaigns.
You will then dive into the Marketing Automation portion of your program, where you’ll learn best practices for sending emails to your audience.
Competency Checklist
- Understand the landscape of digital marketing
- Build a comprehensive email marketing newsletter list
- Leverage geo-fencing opportunities for SMS and MMS mobile campaigns
- Establish and leverage an effective drip campaign program
- Write content that attracts attention
This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
