Overview
Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine. In this course, you will master the art of conducting campaign audits as well as develop a conversion optimization framework so that you can turn successful campaigns into happy customers. By the time you complete this program, you’ll be fully prepared to begin a career as a paid search focused digital marketer.
What Will I Learn...
With the PPC Associate concentration, you’ll start by learning the landscape of digital marketing; then, you'll dive deep into your PPC training to make sure the ads you pay for bring in a return. You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining campaigns.
Competency Checklist
- OMCA® Digital Marketing Foundations
- Introduction to keywords and match types
- Writing effective ad copy and ad extensions
- Campaign settings
- Conversion tracking, bidding, and reporting
- Utilizing the display network
- Account organization and understanding quality score
- Creating your account strategy and launching and monitoring accounts
- Testing and advanced landing page strategy
- Tools and other ad networks
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Overview
Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine. In this course, you will master the art of conducting campaign audits as well as develop a conversion optimization framework so that you can turn successful campaigns into happy customers. By the time you complete this program, you’ll be fully prepared to begin a career as a paid search focused digital marketer.
What Will I Learn...
With the PPC Associate concentration, you’ll start by learning the landscape of digital marketing; then, you'll dive deep into your PPC training to make sure the ads you pay for bring in a return. You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining campaigns.
Competency Checklist
- OMCA® Digital Marketing Foundations
- Introduction to keywords and match types
- Writing effective ad copy and ad extensions
- Campaign settings
- Conversion tracking, bidding, and reporting
- Utilizing the display network
- Account organization and understanding quality score
- Creating your account strategy and launching and monitoring accounts
- Testing and advanced landing page strategy
- Tools and other ad networks
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
